This week: Northwind is moving upmarket — a new $149 mid-market tier plus two enterprise sales hires — and that reshapes who they compete with first.
Competitor radar
Northwind made the most consequential move this week.
- New "Scale" plan at $149/mo. Northwind added a third pricing tier aimed squarely at mid-market — SSO, audit logs and a 5-seat minimum. It's their second price change this quarter, a clear push upmarket and away from the self-serve crowd you both started in. See the change So what: Before your next pricing review, confirm your top tier still wins on the two or three features mid-market buyers actually compare — and tighten that section of your pricing page if it doesn't.
- Hiring two enterprise AEs. Their careers page added two Account Executive roles, both tagged "Enterprise". Expect more outbound and longer sales cycles from them — and smaller accounts getting less of their attention. Job post
Cobalt shipped quietly but meaningfully.
- Native Slack and Teams integration went GA. Cobalt's changelog shows two-way Slack and Microsoft Teams support is now generally available. This closes a gap several of your shared prospects have asked about, so expect it to come up in competitive deals. Changelog So what: Add a Slack/Teams comparison row to your sales one-pager this week and make sure your own integration story leads the conversation on live calls.
Meridian — no substantive changes detected this week. Their last shipped feature was 38 days ago; for a team that used to ship weekly, that silence is itself a signal: either heads-down on something big, or losing steam.
Industry pulse
- 2026 SaaS Pricing Benchmark — usage-based and hybrid pricing crossed 50% adoption among B2B SaaS for the first time. If you're still purely seat-based, this is the data point to bring to your next pricing review. Read more
- "The quiet death of the time-boxed trial" — a widely-shared essay argues reverse trials now out-convert 14-day ones for self-serve products. Relevant given how much of your funnel rides on the free trial. Read more
- EU AI Act guidance update — new clarifications on transparency obligations for AI features. Low immediate impact, but a 10-minute skim is worth it if you ship anything AI-assisted. Read more
- Vantage Labs raised a $20M Series B to expand from analytics into your category. Not a direct competitor yet — add them to the radar before they are. Read more